CVS to offer sweepstakes for COVID vaccine recipients as freebies become increasingly popular incentive

Last year, seats at the Super Bowl were limited due to the pandemic.

This year, getting inoculated from COVID-19 could be your ticket to the big game.

CVS Health announced on Thursday that it will allow people who get vaccinated at its stores, have gotten vaccinated at its stores or show they to do so to enter a sweepstakes giveaway for a variety of prizes, including a trip to the Super Bowl, $5,000 to fund a family reunion, cruises or cash.

The move comes amid a growing number of incentives offered by states, health departments and businesses throughout the nation to convince Americans to get vaccinated, which is considered vital to ending the pandemic. Other incentives have included a $1 million Vax-a-Million lottery prize in Ohio, free donuts from Krispy Kreme, free flights from United Airlines and free beer from Samuel Adams.

This “will bring us one step closer to all the things we’ve missed during the past 14 months, and keep our country moving in the right direction,” said Kyu Rhee, chief medical officer of CVS Health, in a statement.

Freebies proliferate: Businesses offer COVID-19 vaccine freebies such as gift cards, Krispy Kreme donuts

Vaccine freebies: Free Krispy Kreme donuts, Budweiser beer on tap with COVID vaccine

Moderna says its COVID vaccine is 100% effective in children 12 to 17 years old after the second dose.

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CVS, which is calling the sweepstakes #OneStepCloser, said everyone 18 and up who gets vaccinated or intends to do so at CVS or through a CVS clinician at a long-term care facility, Return Ready clinic or off-site clinic is eligible.

The sweepstakes begin June 1 and continue until July 10, but people vaccinated before June 1 are also eligible, spokesman Joe Goode said.

The drugstore chain, which has administered more than 17 million vaccines so far, said it is giving away more than a thousand prizes. 

They include 125 $500 giveaways, five $5,000 family reunions, 100 seven-day cruises for two on Norwegian Cruise Line, and a VIP trip to Super Bowl LVI in Los Angeles for two people from Procter & Gamble.

A patient receives a shot of the Moderna COVID-19 vaccine at a CVS Pharmacy branch in Los Angeles. (Photo: Marcio Jose Sanchez, AP Images)

More giveaways may be coming for vaccinated Americans. With Ohio’s success in promoting vaccination through its lottery program, other states have gone down a similar path. The U.S. Treasury Department on Tuesday officially authorized states to use federal relief aid to do so, as well.

About 61.8% of American adults had gotten at least one dose of a COVID vaccine as of Thursday morning, according to the Centers for Disease Control and Prevention.

You can follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey and subscribe to our free Daily Money newsletter here for personal finance tips and business news every Monday through Friday morning.

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