GANNETT Launches Its Inaugural Non-Fungible Token Inspired by the First Newspaper On the Moon
Today, Gannett Co Inc., announced its inaugural non-fungible token (NFT) inspired by the first newspaper delivered to space in 1971. Legendary Apollo 14 astronaut Alan Shepard, the first American in space, famously transported a special edition of TODAY, now FLORIDA TODAY and part of the USA TODAY NETWORK, to the moon. To celebrate the 50th anniversary of Shepard’s visit to the moon, the NFT collection allows bidders the chance to immerse themselves with the interactive artwork of the Apollo Landing and related NASA missions as captured by FLORIDA TODAY.
The First Newspaper Delivered to the Moon collection includes a photo mosaic video, an interactive photo mosaic illustration, a digital copy of “A Space Age History: Man’s Odyssey to the Moon,” an exclusive behind the scenes Space Coast Tour, lifetime digital subscriptions, and out of this world extras. All auction proceeds will benefit the Air Force Space & Missile Museum Foundation and The Gannett Foundation.
“Space travel was an inspired theme for our first NFT because it tells the story of innovation and advancement that has been a positive, unifying force in American culture, which is also the aim of Gannett’s storytelling,” said Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK. “Our digital subscriber growth can be attributed to our unique content and our ability to use technology – like an NFT – as we find meaningful ways to bring communities together and engage new audiences.”
“We are thrilled to be the recipient of this auction recognizing the importance of space exploration and discovery,” said Board Chairman of the Air Force Space & Missile Museum Foundation Ray Sands. “The funds will support our work to recognize and preserve the historical significance of U.S. Space Force launch activities.”
The 48-hour auction will begin on Monday, June 28 at 8 p.m. ET at nft.usatoday.com, powered by Origin’s NFT Launchpad. Gannett will also be offsetting the NFT footprint with carbon credits.
For more details and the controlling terms and conditions applicable to the auction, visit nft.usatoday.com.
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