Amazon launches 'invitation only' website for buying luxury items
AMAZON has revealed an invitation-only section of its website called Luxury Stores.
The 'luxury' experience is currently only avaliable for select Prime members in the US.
Those who fit the bill should have already recieved an invitation.
Presumably they are customers who spend a lot of money on Amazon and have a taste for designer goods.
You can also request to receive an invitation and be put on a waiting list.
Christine Beauchamp, President of Amazon Fashion, said: "We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store.
"We are excited to offer luxury brands the services and technology to build an inspiring, elevated customer experience.
"It’s still Day One, and we look forward to growing Luxury Stores, innovating on behalf of our customers, and opening a new door for designers all over the world to access existing and new luxury customers."
Luxury Stores should put luxury goods in one easily viewable place.
Amazon is planning to extend invitations to more customers.
An Amazon press release explained: "Available in the Amazon app by invitation only, Luxury Stores combines the convenience customers have come to know and love from Amazon with innovative technology like “View in 360.”
"This interactive feature will begin rolling out with select garments at launch, allowing customers to explore styles in 360-degree detail to better visualize fit, and making shopping for luxury easier and more engaging.
"With collections sold directly from the participating brands as a ‘store within a store’ experience, brands independently make decisions regarding their inventory, selection, and pricing – and Amazon offers the merchandising tools for brands to create and personalize content in each of their unique brand voices."
American fashion house Oscar de la Renta is the first brand to unveil an online store with Amazon Luxury Stores.
Who is Jeff Bezos?
Here’s what you need to know…
Jeff Bezos is the founder and CEO of online marketplace Amazon.
The businessman studied electrical engineering and computer science at Princeton University before working on Wall Street.
In 1994, Bezos, 56, founded Amazon from a garage – five years later he was named Time magazine's person of the year.
As well as Amazon the tech giant is the founder of Blue Origin, a company working to develop commercial space travel.
He also owns the Washington Post and is a volunteer firefighter.
Bezos is a massive Star Trek fan and had a cameo in the last movie, playing an alien Starfleet official.
In other tech news, Apple has unveiled the Apple Watch 6.
It also revealed a 'cheap' iPad 8.
And, Motorola has revealed its highly anticipated Razr 5G flip phone.
How often do you shop on Amazon? Let us know in the comments…
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