Nine in talks with Discovery over new digital channel ‘Rush’
Nine Entertainment Co is planning to launch a new digital television channel featuring programs owned by US real-life entertainment giant Discovery Inc.
Multiple television sources who spoke on the condition of anonymity said Nine is in advanced discussions with the Maryland-based company about a new channel that is expected to be branded 'Rush'. Discovery's brands include Discovery Channel, Animal Planet, Science Channel and Discovery Turbo.
Nine is planning to launch a new multi-channel featuring content from Discovery.Credit:Kate Geraghty
The Rush brand was filed in the trademarks register earlier this week under categories including broadcasting, podcasting and television program recording. Sources close to Discovery and Nine stressed that no formal deal has been signed.
A spokesperson for Nine, which is the owner of this masthead, declined to comment.
Nine's existing digital channels are 9Gem, 9Go and 9Life and high-definition versions of Nine and 9Gem. Rival Seven West Media's digital channels include 7Two, 7mate, 7Flix, Openshop and racing.com, while ViacomCBS-owned Network Ten runs 10Bold, 10Peach, TVSN and SpreeTV.
Discovery, which runs factual, lifestyle and entertainment content, has a number of existing arrangements in the Australian market.
Seven West Media signed a new deal with Discovery in December, moving its Food Network content onto 7Flix and true crime content onto 7Two. Discovery programs on Seven including Buddy vs Duff, Crazy Cakes, Who Killed Jane Doe? and Deadly Intent: Murder among Friends.
It is not clear which programs will appear on Nine's Rush, but sources familiar with Discovery have said it is unlikely there will be cross-over between Seven and Nine's content.
Late last year News Corp's subscription service Foxtel announced a new multi-year agreement with Discovery. The arrangement, which commenced on February 1, runs Discovery Channel, TLC, Discovery Turbo, Animal Planet and a new crime network, Investigation Discovery.
Fetch TV added Discovery Turbo and Investigation Discovery to its existing Discovery offering on March 1.
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